Blockchain-powered Social Media Analytics in Supply Chain Management
Image credit: UnsplashAbstract
Social networking platforms have provided users with incomparable opportunities for the creation of data as well as its analysis. With the increasing use of social media, particularly among teenagers, Social Media Analytics (SMA) has become a critical tool in governing Supply Chain Management (SCM) operations. However, the analysis of data gathered from traditional social media platforms has some serious issues. With the advent of blockchain, some noteworthy social media platforms supported by blockchain are developed. Apropos these issues, this research aims to shed light on how blockchain can be a revolution in overcoming the challenges of traditional social media. Some popular blockchain integrated social media applications are also discussed along with future research directions.
